Home / Advertising / Marketing / Brand Manager Lifebuoy Shampoo and CLEAR – Unilever Pakistan – Karachi

Brand Manager Lifebuoy Shampoo and CLEAR – Unilever Pakistan – Karachi

Brand Manager Lifebuoy Shampoo & CLEAR – (Job Number: 15000NJL)

Description: Position reports to Marketing Manager Hair Care.

Key Objectives of the Job:
Meet Market Share ambition; grow consistently and profitably by driving key consumer metrics.
Build equity & establish Lifebuoy Shampoo + CLEAR in their respective key need platforms in a highly competitive market.
Deploy magical in-market brand experiences, on time in full, keeping consumers at the heart of all experiences.
This is a diverse hair care portfolio with vastly differing jobs to be done and consumer profiles across both brands. For Lifebuoy Shampoo, the key challenge is to sustain growth momentum & improve equity in a focused manner. Innovations will have a key role to enable this in the future and you will be responsible for landing these on time in full. For Clear, the challenge is to leverage non-traditional mediums and connect with young adults, both males and females. Understanding & experience of digital platforms will be a key enabler for Clear to compete in the Anti-Dandruff segment.

Key Responsibilities:
Lead innovation projects with cross functional teams to land projects on time in full.
Manage portfolio P&L to drive profitable growth.
Solid understanding of consumer and trade metrics – should be able to analyze and identify issues and opportunities.
Work closely with brand development team feeding local inputs on the strategy, innovation plan and communication calendar.
Micro manage key markets and channels and make an action plan accordingly.
Work closely with media, outdoor and digital agencies on media plans.
Brief & lead interaction with third parties/agencies for launches, events, activations.
Should be flexible to travel and do regular market visits and consumer meets in order to stay closer to customer and consumer.

Internal Contacts:
Brand Development team, local cross-functional teams (Supply Chain, Media, Activation, Customer Marketing, Regulatory/Legal).
Global/Regional Teams: Brand development, supply chain & regulatory teams.

External Contacts: Agencies and Third parties.

Core Skills Required:
Good understanding of Pakistani media landscape & principles.
Past experience in driving multiple projects & landing innovations.
Robust understanding of P&L – key drivers of growth and profitability.
Solid experience of deploying mobile and digital media is a huge advantage.
Return On Marketing Investment Mindset – deploying budget effectively to achieve brand ambition, test & analyze mindset to understand what’s worked and what hasn’t.
Beauty experience is a plus.
Strong interpersonal skills – ability to influence key stakeholders.
Growth Mindset – ability to find new opportunities.
Strong bias for action – quick response plans to competitor moves or pre-empt competitor moves.
Is highly energetic and passionate.

Minimum Requirements:
Education: Bachelor’s Degree Required, MBA preferred.
Experience: 3 to 5 years of core brand management experience, should have some experience of managing multiple tasks at one time.

Apply Online:

About Unilever Pakistan Ltd

Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Check Also

Punjab Disaster Management Authority – Lahore

Punjab Disaster Management Authority Lahore Jobs For Manager IT. Required Qualification: Master Degree in Computer …